Independent Music Store:
Concept, Brand, Print and Digital.
The branding of this Dublin city music shop serves two functions. The first is to frame the other brands sold by the retail side of the business. A strong while neutral logo maintains the ethos of the company. Musicmaker strive to provide everything that a musician could need from instruments to support; underline, full stop.
The second is to represent the Musicmaker brand itself. They have a strong tradition of supporting the music community throughout Ireland from sponsoring venues with equipment, running search light
programs to highlight up and coming acts as well as hosting jams for local musicians to play with visiting legends.
Musicmaker is a community. Being a music maker is an identity, a title.